With Animenta to Raise Awareness on Eating Disorders
Although Eating Disorders are becoming increasingly widespread – with approximately 4 million cases in Italy alone* – prejudice and misinformation continue to cloud the issue, to the point that most people still do not believe they are actual illnesses.
Casta Diva recognizes the complex pathological nature of Eating Disorders and, through its collaboration with the Animenta Association, provides tangible support to Group employees who need it.
DON’T FEED STEREOTYPES
Vanity? “Just a phase”? The pursuit of perfection? An obsession with appearance? No: Eating Disorders are not “simple” struggles. No: Eating Disorders are not just about weight and body measurements. Yes: Eating Disorders are deseases. Yes: being properly informed and communicating with respect are powerful tools in combating them.
It is from this very awareness that the campaign created by Casta Diva for Animenta was born, with the aim of contributing to a more accurate and responsible narrative around Eating Disorders.
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